Measuring effect - urgent

Aug 2016
1
0
netherlands
Hi Guys,

For my thesis, I am researching the influence of colour (IV) on product attractiveness (DV). Respondents in my experiment choose one of 7 products they like most. 129 people participated in the experiment.

Outcome per product in frequency:
A - 2
B - 10
C - 1
D - 6
E - 69
F - 6
G – 35

Now is there a way to measure if colour (IV) has a significant effect on product attractiveness (DV) for this specific example?

Thanks in advance!
 

chiro

MHF Helper
Sep 2012
6,608
1,263
Australia
Hey Joenol.

The simplest relationship is a linear correlation to express an association between two random variables. This is categorical data so the association will have to take that into account.

Do you have a background in some way in categorical data analysis?