I have 2 marketing ads (Ad-1 & Ad-2). Ad-1 has 30 clicks with a click through rate (clicks per time seen by shoppers) of 3%. Ad 2 has 10 clicks with a click through rate of 5%. Which ad will have the higher click through rate over time?
This is a question based off a tool at this link: :::SplitTester.com:::.
I'm sure it is a relatively simple formula that gives you the % of one being the better ad. I want to put it in a spreadsheet with this info instead of doing this 1 at a time.