An ad campaign for a new snack chip can use TV time, radio time, and newspaper ads.
Information about each medium is shown below.
If the number of TV ads cannot exceed the number of radio ads by more than 4,
and if the advertising budget is $10000, develop the model that will maximize
the number reached and achieve an exposure quality of at least 1000.
Objective function: To maximize the number reached
Let = number of TV ads.
Let = number of radio ads.
Let = number of newspaper ads.
Then the chart looks like this:
And we have these inequalities:
. . . . . .
Objective function: .