I have a question like this that will be on a test coming up soon and I need to know how to approach this problem. Basically I just need to know hot to set the problem up, you know, the coefficents variables and constraints. Once I have the problem together I can solve it, but I just need to know how to configure it. Thanks
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
Medium/ Cost Per Ad/ # Reached/ Exposure Quality
TV /500 /10000/ 30
Radio /200 /3000/ 40
New /400 /5000/ 25
If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1000.
Objective function-To maximize the number reached