If you start with 10^n (mod 221), multiplying by 10 gives you 10^(n+1) (mod 221) and squaring gives you 10^(2n) (mod 221). So squarings and multiplications by 10 are doubling and adding 1 to the exponent.

So the exponent 98 in binary is 1100010, which means that (reading left to right) 98=((1*2+1)*2*2*2*2+1)*2.

Post again if you're still having trouble.