I recently read some bio-notes I could find on wiki about the founder of the Mathematica software application and Wolfram answer engine, as well as a few articles about some of his presentations.
I found it as quite a controversial personality, maybe a little bit arrogant in his affirmation. His book "A new kind of science" seems to have an interesting point of view, that the universe can be modeled by simple, elementary programs.
I'm interested what his fellows (mathematicians), who studied more in depth in this field, actually think about his claims.
I'm just looking for a critical point of view, because nowadays, with our possibilities in advertising and marketing, you can sell even a fridge to an Eskimos