"MURMUR" has 6 letters soifall the letters were distinct there would be 6! ways to arrange them. But there are two indistinguishable "M"s, two indistinguishable "U"s and two indistinguishable "R"s so there are distinct ways to arrange them.

If we treat both "M"s as a single letter, there would be 5 letters with two sets of pairs so ways to arrange the letters with the "M"s kept together. Similarly, there are 30 ways to arrange the letters with the "U"s kept together and 30 ways to arrange the letters witht the "R"s kept together. But the number of ways with the "U"s kept togetherincludesome with the "M"s and "R"s kept together.

There are ways to arrange the letters so that both "M"s and "U"s are kept together, 12 ways in which both "M"s and "R"s are kept together, and 12 ways in which both "U"s and "R"s are kept together. But each of those includes the 3!= 6 ways in which all "M"s, "U"s, and "R"s are kept together.

Altogether, there are 90 -30- 30- 30+ 12+ 12+ 12- 6= 30 ways to arrange the letters so that no pairs are together.

(Edited thanks to Wilmer.)