Hi,

To show:

$$\lim\limits_{h\to0}{\ln(1+hr)\over h}=r$$

First suppose r = 0. Then the numerator is identically 0 and so the limit is r = 0. Otherwise, first note the derivative of $\ln(x)$ at $x=1$ is 1. That is,

$$1=\lim\limits_{k\to0}{\ln(1+k)-ln(1)\over k}=\lim\limits_{k\to0}{\ln(1+k)\over k}$$

Now let $k=hr$. Then

$$\lim\limits_{h\to0}{\ln(1+hr)\over h}=r\cdot\lim\limits_{h\to0}{\ln(1+hr)\over hr}=r\cdot\lim\limits_{k\to0}{\ln(1+k)\over k}=r\cdot1=r$$

If the switch from "h approaches 0" to "k approaches 0" is mysterious, informally, when h approaches 0, k approaches 0. More formally, an $\epsilon$ argument can be given. If you have question, I'll try to answer.