These really are not as hard as they look. I do admit their appearance is daunting. There is an awful lot to say, but I believe firmly that the hardest part is simply keeping everything organized.

Let's just get some equations on paper. Before we can do Equations, we need definitions.

Let's say

OP is the number of Off-Peak Advertising minutes and

PT is the number of Prime-Time Advertising minutes.

This gives right away, a formula for the profit so generated:

OP(1200-750) + PT(7000-5000) = 450*OP + 2000*FP = TotalProfit

It should be obvious that the more minutes of FP we can get, the better off we'll be.

We have only one constraint: 100,000

This gives the formula

OP*750 + PT*5000 = 100000 <== You need to stare at this until you see where it came from. This is the line we cannot cross.

Just a little more housekeeping. I hope it's obvious that OP = 0 and PT = 0 are also lines we cannot cross. we cannot purchase -3 minutes of advertising!

After all that, we need only choose which variable, OP or PT will be on the horizontal axis. The other will be on the vertical axis. We are graphing, so you knew we would need coordiante axes, right?

I picked OP as the vertical axis. It does not matter. I just picked one.

Solving everything for OP, then, gives:

Constraint:

OP*750 + PT*5000 = 100000 ==> OP = (-20/3)*PT + (40/3)

Profit Equation:

450*OP + 2000*FP = TotalProfit ==> OP = (-40/9)*PT + (TotalProfit/450)

That's it. You should be able to graph the constraint equation. I put it in Slope-intercept form for you.

The trickier one is the Profit Equation, since it needs the Total Profit and that's what we are trying to find. Not to worry! We can just look at both solutions and see which one we like.

"Both"? That's right. Only intersections matter. The intersections in this problem are on the coordinate axes.

One intersection point is at (PT,OP) = (0,40/3). We knew this from the y-intercept when we graphed it. The other intersection is at (PT,OP) = (2,0). Let's just make the profit equation run through each of those two points.

(PT,OP) = (2,0)

0 = (-40/9)*2 + (TotalProfit/450) ==> TotalProfit = 4000

This gives the equation OP = (-40/9)*PT + (4000/450)

(PT,OP) = (0,40/3)

40/3 = (-40/9)*0 + (TotalProfit/450) ==> TotalProfit = 6000

This gives the equation OP = (-40/9)*PT + (6000/450)

Graph those two and, again, stare at it until it soaks in. Notice how the SLOPE of these two lines is the same. Think about what happens as you move this line up or down. You should be able to think through why 6000 is the maximum solution.

Note: More constraints lead to more of these important intersections. It isn't any harder, mathematically, but there is more going on and more stuff that needs to be tracked and kept organized.