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Thread: Cpm for radio

  1. #1
    Apr 2008

    Cpm for radio

    I was doing the problem yesterday but I totally forgot how to do the second part.
    Pop station : listeners 85k ; cpm $14 ; % of listeners in target market 20%.
    I did 14X85= 1190. I forgot the next step but the answer is .07. I think I have to divide something but I'm blanking.
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  2. #2
    MHF Contributor

    Apr 2005

    Re: Cpm for radio

    ?? You "did 14X85= 1190" to answer [b]what[$/b] question? The answer to what question "is .07"? What does "cpm" mean? If "cpm" is "cost per million listeners" then the "total cost" is .85 X 14= $11.90. Is that what you did??
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