Hi,

wondering if anyone could help me out on this... I wanting to calculate an uplift in demand based on a few measures. These being conversion rate, AOV and orders placed.

If I have a conversion rate of 14.15% for one period and 14.79% (difference is 0.64) how can i calculate uplift in demand on the 0.64.

It seems from the data below that the variant converts higher with more orders but will an average order value (average order value). Whats im looking to acheive is how much incremental demand has the variant acheived compared to the control?

Data example

Page visits Orders Sales Conversion Rate AOV

control A 7,748 1,096 £142,386.06 14.15% $130

Variant B 8,474 1,253 £154,210.72 14.79% $123

Any help appreciated