Not sure if you can see the picture, but the question I'm wondering about is: for regression model respond = β0+ β1resplast + β2avggift + β3propresp + β4mailsyear +u

a) Suppose that MLR.1-4 hold for the model when all variables are correctly measured. Further suppose that respond is measured with error: respond = respond* + e (i.e.,observed = truth + error). Would the OLS estimators of β’s still be unbiased and consistent and why?

b) Suppose that MLR.1‐4 hold for the model when all variables are correctly measured. Further suppose that one regressor, mailsyear, is measured with an additive error and the error is uncorrelated with the truth mailsyear*. How would the OLS estimator of, say,β1be affected by the measurement error and why?

What concepts am I looking for in answering these two questions?

Thank you