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Thread: Conversion Rate Potential/Probability

  1. #1
    Aug 2010

    Conversion Rate Potential/Probability

    Hi all,

    I am struggling to find out how best to correctly analyse some data - because I don't know what to search for, not due to the complexity of the methods. I am hoping to get some direction on what to apply to analyse my problem:

    The average sales conversion rate of (as a %) is a factor of two known categorical variables: the salesperson, and the source of the lead. There may be more degrees of freedom that I don't necessarily know of.

    What I would like to do is somehow understand the conversion rate potential of:
    - A single salesperson independent of the lead sources they work.
    - A single lead source independent of the salesperson who works it.

    What I would like to be able to say is:
    - that Daniel has the potential to convert at 5% assuming an ideal lead source, and
    - Inbound Email has the potential to convert at 4% assuming an ideal salesperson.

    As you can see, I know what I am looking for and I'm fairly sure it's possible with the data I have but I don't understand the terminology at all!

    Not sure if this will help but I have started to aggregate the data into a table:

    LEADSOURCE1 | 5% | 2% | 1%
    LEADSOURCE2 | 2% | 1% | 1%
    LEADSOURCE3 | 5% | 3% | 2%

    Any help would be greatly appreciated.

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  2. #2
    Aug 2010

    Factorical ANOVA

    Ok, I have been doing some more digging and it looks like a Factorial ANOVA (2 IVs and 1 DV) is a good starting point.

    What follow up tests could I do to answer my questions?
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